Facebook fan pages are an excellent way to track and share new products with consumers. As always, content is king, and you may be surprised by what the most important factors of Facebook content are. There is a large difference between generally active fan pages and fan pages with extremely active fans, and only part of it has to do with the previous popularity of the brand. By examining the returns on a variety of different surveys and reports I was able to elucidate what allows a Facebook fan page maximize its impact.

Owner Content

Pages with over 1 million fans have 3 times as much owner-generated content, compared to the average fan page. The most popular types of content, in order, are:
Image with text
Image
Video
Text
External link
Poll

Among pages with over a million fans, the average had 70.4 pieces of owner-generated content. The top reasons fans choose to follow a page include:
Being treated in a special way by the brand (95%)
Be spokesman for brand (94%)
Talk/interaction (77%)

The top two reasons to follow a brand are for promotional benefits (84%) and because the fans already enjoy the product (89%).

83% of fans would like more exclusives from the Facebook page, whether via special offers or Facebook-only content. In general, fans appreciate pages that have numerous applications (such as games) that are exclusive to Facebook. In order to raise the value of liking a brand on Facebook it is important not to duplicate content from other sources, such as Twitter.

The most important content, whether it be text or app, has a specific call to action for the fans. An especially successful campaign for the NBA had fans fill out a poll asking questions like, “Which dunk was best?” After the fan took the poll, it was shared on their wall and friends with similar interests would take the poll as well, while also friending the NBA. This drove millions of hits to the NBA.com website as well as boosting their fan page.

Another way to successfully gain fan interaction is to ask them for their opinion, such as an Anheuser-Busch campaign where fans chose the design of their next beer bottle. A sense of competition can help fans enlist their friends for their “side.”

It is useful to remain interactive with your fans conversations, but posting too often in fans discussions make them feel like they’re being monitored. Wall posts can attract a lot of attention and maintain fan interaction, but there is not a significant correlation between the number of wall posts and the popularity on a page—an active wall does not necessarily mean a popular page.

Frequency of posts are extremely important. The fan needs to feel that there is a reason to check into the Facebook page often, but too frequent content is also the 2nd most cited reason for unfriending a fan page. The best choice is generally thought to be 2-3 posts a day.

Lastly, people that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users; it is important owner content is viewable to mobile fans.

Fan Content

The top reasons fans join a brand page is to,
Find discounts (42%)
Just love products (33%)
Get latest news on products (24%)
Give company ideas on how to improve products (12%)
Get customer service (12%)
Complain (6%)

Fans enjoy feeling like they’re being treated in a special way by the brand (95%) when they join the fan page. 94% wish to be a spokesman for the brand, but only 77% look to fan pages as a source of talk and interaction. 49% of the average Facebook users consider it a source of entertainment; only 32% consider a source of communication.

If you fan a page on Facebook, it is likely you use the product regularly or occasionally (84%). Enticing users to try a product should not occupy the bulk of your content, as it is likely your fans already use it.

Pages with more than one million fans have 60 times more fan-generated content than the average Facebook page. The average user writes 25 comments on Facebook each month. But a large portion of this content is off-topic: 15% of posts are likely self-promotional and 6% are often non-sequiturs.

The top reasons to unsubscribe from a fan page are:
No longer interested in brand (32%)
Information published too frequently (27%)
Information not interesting (22%)
Information not liked by fan (12%)
Not publishing frequently enough (7%)

Improving Visibility

The most popular categories for pages with over a million fans are celebrities, music, and products. The top liked brands are all entertainment/media. Facebook pages are most often found via ads (75%), friend invites (59%), and via search (49%). By generating fan content that they share on their wall to friends, you are likely to solicit more fans. 41% of fans found a fan page after receiving an e-mail asking them to join. The chances of a fan recommending a fan page on Facebook to a friend is 92%.

It is also important to maintain a constant look to all sites, whether your Facebook, Twitter, or personal page. This makes it visually identifiable as the official site of your brand.

Lastly, following your brand on other sources, such as Twitter, and replying to these mentions with links to joining your fan page (without seeming disingenuous) can help improve the number of fans you have.

facebook info tips

4:53:00 AM

More than 20 million users connect with Facebook Fan Pages everyday. For businesses which need to connect with their audience and to promote their brand, using a Facebook page is a no brainer. The key is not to spam your fans. This is something that Facebook are very strict on.

How Can You Be Effective With Fan pages?

As Fan Pages are public, anyone can see the content on your page. They don't need to request to be a "friend" first, unlike a personal profile. It is also a great way to promote businesses, organizations, blogs, bands, books. Basically anything for which you want to build an audience.

Social marketing using Facebook has the advantage of being exposed to a large audience. Fan Pages are free so there is not initial cost for marketing.

However there are a few things you need to do to be effective. It is not just a matter of setting up a Facebook Fan page and expecting people to come running...

Here are three things to be more effective:

1. Make Your Page Stand Out. Have unique information and deals that are relevant to your audience. Any information, pictures and videos must be appealing to your fans. Use applications to add additional features to your fan page including twitter feeds. Create a landing page so and give your visitors something of value when they visit your page.

2. Get Your Fans Involved: Start a conversation. The more involved your fans are the more effective your message will be. Have fun by running competitions. This will build a sense of trust with your customers

3. Check out other fan pages and post on their walls. Network with other fan pages and build a relationship. You will gain more friends on your own page.

The more creative, and effective, you are with your fan page, the more potential customers will be coming to your site.

facebook

3:25:00 AM

About Facebook

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
Product

Facebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.
Technology

Facebook is one of the most-trafficked sites in the world and has had to build infrastructure to support this rapid growth. The company is the largest user in the world of memcached, an open source caching system, and has one of the largest MySQL database clusters anywhere. The site is largely written in PHP though the engineering team developed a way to programmatically transform PHP source code into C++ to gain performance benefits. Facebook has built a lightweight but powerful multi-language RPC framework that seamlessly and easily ties together infrastructure services written in any language, running on any platform. The company has created a custom-built search engine serving millions of queries a day, completely distributed and entirely in-memory, with real-time updates. Facebook relies heavily on open source software and releases large pieces of its own software infrastructure as open source. See http://facebook.com/engineering and http://facebook.com/opensource.
Platform

Facebook Platform is a development platform that enables companies and engineers to deeply integrate with the Facebook website and gain access to millions of users through the social graph. Facebook is a part of millions of people’s lives all around the world providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives. More information can be found at <http://developers.facebook.com>.
Privacy, Safety and Security

Facebook has always focused on giving people control over their experience so they can express themselves freely while knowing that their information is being shared in the way they intend. Facebook's privacy policy is TRUSTe certified, and Facebook provides simple and powerful tools that allow people to control what information they share and with whom they share it. More information can be found at http://www.facebook.com/privacy/explanation.php. From its beginning, Facebook has worked to provide a safe and trusted environment by, for example, requiring that people use their real names. Facebook also works with online safety experts around the world and has established a global Safety Advisory Board that it consults with on safety issues. More information can be found at http://www.facebook.com/fbsafety and http://www.facebook.com/security.
Funding

Round one: $500,000 from Peter Thiel, Summer 2004; Round two: $12.7 million from Accel Partners, April 2005; Round three: $27.5 million from Greylock Partners leading the round, Meritech Capital Partners participating, and Accel Partners and Peter Thiel increasing their investment in the company.
Board

Members: Mark Zuckerberg, Marc Andreessen, Jim Breyer, Don Graham and Peter Thiel; Observer: David Sze; Observer: Paul Madera
Employees

2,000+
Users

Over 500 million active (users who have returned to the site in the last 30 days)
Offices

Headquartered in Palo Alto, Calif. U.S. offices: Atlanta; Birmingham, Michigan; Chicago; Dallas; Detroit; New York; Venice Beach, Calif.; Washington, DC; Austin International offices: Dublin; Hamburg; London; Madrid; Milan; Paris; Selangor; Stockholm; Sydney; Tokyo; Toronto.

facebook info

5:29:00 AM

Well that didn’t take long. Just over a month ago when Mark Zuckerberg, the founder and chief executive of Facebook, “vacationed” in China there was much speculation about whether he had business motives too.

Now the world’s largest social network has announced it is opening a sales office in Hong Kong. The territory is a big internet market all of its own, and while China’s censors make it hard to access Facebook on the mainland, being in Hong Kong gives the company ready access to the 1bn-strong market if that ever changes.

In a statement on Tuesday, Facebook announced that it will open an ad sales office for support and sales in Hong Kong and Taiwan. Blake Chandlee,VP & Commercial Director, Asia Pacific, Latin America, and Emerging Markets for Facebook said:

With millions of people in Hong Kong and Taiwan using Facebook daily to connect with the people, brands, and causes they care about, Facebook provides a powerful combination of reach and engagement for advertisers … By continuing to build our presence in the region, Facebook will be able to directly provide full support to advertisers here and help them create and execute campaigns that will have a meaningful impact on their businesses.

In spite of the official block on Facebook on the mainland – where users can only access the site through a proxy internet portal registered outside of the mainland – the networking site still has a small and growing community. According to statistics from SocialBakers, a website that follows web traffic, the number of Facebook users has doubled over the past two months since Zuckerberg’s visit to 700,000 from 300,000 (it’s not entirely clear if the site works with Facebook or independently, so take these numbers with a grain of salt).

Last June, Zuckerberg told the Cannes Lions advertising festival that his company was planning to change its approach to expanding abroad to do “specific things in specific countries”, beyondbrics reported. He highlighted his interest in China, Japan and Russia, some of the last countries in the world where Facebook has comparatively small reach.

Facebook, which has over 500m users, said it already works with 3 Hong Kong, the mobile subsidiary of Hutchison Telecom, and will build up local expertise for brands to launch marketing campaigns through Facebook.

In China 100m people are already using microblogging sites such as Sina Weibao to communicate and socialise online.

The question is which Asian country Zuckerberg will choose for his next vacation.

facebook info

1:54:00 AM

Big day!

This marks the first time I've ever sourced an article from TMZ. But enough about me; Facebook founder Mark Zuckerberg apparently has a stalker.

His name is Pradeep Manukonda, he's 31 years old and according to legal documents filed by Zuckerberg, he's allegedly seen fit to "follow, surveil and contact Mr. Zuckerberg using language threatening his personal safety."

Manukonda has apparently been repeatedly asking for money from Zuckerberg and has been barred from entering Facebook offices. One account even recalls the man waiting on the steps of Zuckerberg's home.

And ironically enough, Manukonda has contacted both Mark and his sister, Randi Zuckerberg, via Facebook messages such as the one below:



You'll notice that both messages are pretty odd and nonsensical.

Zuckerberg has apparently obtained a restraining order dictating that Manukonda stay at least 300 yards away from Mark, his sister Randi and his girlfriend Priscilla Chan at all times. A legal hearing is expected to take place "later this month," according to TMZ.

facebook info

1:45:00 AM

To see this:	Type this in your note:
bold	<b>bold</b>
italics	<i>italics</i>
underline	<u>underline</u>
strikethrough	<s>strikethrough</s>
Large font	<big>Large font</big >
Small size	<small>Small size</small>
An em-dash—see?	An em-dash&mdash;see?
Hyperlink to Facebook	Hyperlink to <a href="http://www.facebook.com">Facebook</a>
A Bulleted List: One Item Another Item	A Bulleted List: <ul> <li>One Item</li> <li>Another Item</li> </ul>
An ordered list: First Item Second Item	An ordered list: <ol> <li> First Item</li> <li> Second Item</li> </ol>
The following quote is special: Because it is indented	The following quote is special: <blockquote>Because it is indented</blockquote>
Heading 1 Heading 2 Heading 3	<h1>Heading 1</h1> <h2>Heading 2</h2> <h3>Heading 3</h3>

facebook tutorial

8:44:00 AM

Situs jejaring sosial yang kerap digunakan untuk memobilisasi demonstrasi untuk menggoyang pemerintahan di sejumlah negara, kembali disorot. Dalam beberapa pekan terakhir setelah gejolak kebangkitan rakyat mencuat di sejumlah negara Arab khususnya Tunisia, Mesir dan Jordania, sejumlah kalangan berusaha memanfaatkan situs Facebook untuk menggerakkan massa menggelar demonstrasi di Suriah dan menamakan hari demonstrasi dengan nama ‘Hari Kemarahan'. Namun usaha yang didukung penuh oleh AS dan Barat itu kandas.

Middle East Online melaporkan, sejumlah kalangan yang didukung Barat dalam beberapa hari terakhir getol mengajak massa untuk menggelar demo di hari kemarahan yang jatuh pada hari Jum'at lalu. Upaya itu dilakukan untuk meniru apa yang terjadi Tunisia dan Mesir. Akan tetapi, Jum'at lalu berlangsung dengan damai dan aman tanpa ada kejadian berarti di Damaskus. Rakyat di sejumlah negara Arab dalam beberapa pekan ini bangkit menggelar aksi demo untuk menentang rezim penguasa yang pro AS. Kondisi itu hendak dimanfaatkan oleh AS untuk memunculkan gerakan rakyat menentang pemerintahan Suriah yang notabene menentang AS.

facebook info

7:21:00 AM

Sempat berhembus kabar kalau jejaring sosial Facebook bakal ditutup pada 15 Maret mendatang dikarenakan sang pemilik, Mark Zuckerberg menginginkan kembali hidup lamanya dan ingin mengakhiri karirnya di Facebook.

Namun hal itu akhirnya dibantah oleh pihak Facebook.

Larry Yu, dari pihak Facebook mengatakan kalau Facebook gak bakal tutup.

Bahkan Larry berpesan supaya masyarakat turut membantu mereka mengakhiri gosip yang gak masuk akal seperti itu.

Lebih lanjut Larry menjelaskan., Facebook gak bakal tutup apalagi Goldman Sachs dan Russian Investment firm Digital Sky Technologies telah memberikan pendanaan masing-masing sekita $ 450 juta dan $50 Juta.

So, buat para user di situs Facebook, jangan pedulikan rumor tersebut karena hal itu bohong belaka.

facebook info

7:08:00 AM

Facebook pages are without doubt the most used ( and underused ) social media tool today. They’re easy to set up and easy to manage. For the same reason, they’re a little over done too..as all you need to set up a page for yourself is a name and five minutes of time. Today, there are around 1 million pages on facebook, of which a major part is built to market a product/organization/service. But are all these pages really doing what they’re supposed to do ? Are they up there, just because it was possible and somebody else was doing it ?
I’m inclined to believe the latter.
As a matter of fact, facebook pages are a wonderful medium to create an engaging experience with your audience, but the problem is that, setting up a page alone does not take you any closer to this goal. Setting up the page is probably the first of the 25 steps involved in creating the platform on facebook.
So, let’s dig deep in to the process of creating facebook pages and learn how we can make engaging comunities via facebook.

1. First off, create a strategy in place
One of the biggest mistakes we all make is to not have a strategy in place while creating your social media profiles. Some folks think about a strategy after creating a profile, which is alright, but the thing is, if you had a strategy in the first place, then things would become more transparent and clear. You would know what theme to follow, what to communicate and what not. So having a proper strategy in place, even before you set up your profiles is always recommended.

2. Find out what your ultimate goals are
One simple question to ask yourself before creating a facebook fan page is – what is the purpose of having a community ? Is it brand recognition or user engagement ? You got to have the answers ready. Because everything else depends on what your goal is and what you’d like to achieve. If you’re unclear on this, then going ahead, things will look more vague to you.

3. Figure out a content strategy
Creating a content strategy s very vital for social media. A content strategy not only means what your communication content is, but also what you need to avoid from it. A good content strategy will have a flow and a clear idea on where to start, how to warm things up, what the peak points are and where to stop in the whole time frame of events. A content strategy should also take care of designing your content and what the medium is – images, videos, text, podcasts ? Figure out what fits your audience and what leverages your brand, rather than what you’re comfortable with.

4. Figure out how you can bring your brand in-context with the content
When you think about content strategy its easy to get carried away. Funny videos are a very popular item with people, but that doesn’t mean your brand gains anything out of sharing them on your facebook pages. Heck, it might even harm you. So, what’s important is to know how to introduce your brand to users in context. Gone are those days when you could shout about how awesome your brand is on the face of users. You have to deliberately figure out ways to make your brand interesting and cater it in a non-obtrusive way to people. The fact is that even if your product is really helpful to an user, they wouldn’t accept it unless you convince it in an entertaining/educating way.

5. Figure out how you can motivate your audience
Motivation necessarily doesn’t mean giving them good content. Its much more a complicated thing in reality. Its about finding out what their carrot is, and how you can help them get it through you. There has to be a purpose why one must like your brand or join your community. Give them a good reason to like you, that is all it takes.

6. Find out how you can measure your brands performance
Probably the most important step in the whole exercise is to find out ways to measure the campaigns effectiveness. Based on what your goals are find out how you can measure the key metrics ruling out the noise. There are several ways to do this, but every campaign requires a customized approach that will decide the effectiveness of the campaign.

7. Figure out what your audience need from you
Mostly, we set up a facebook page for a single purpose, lets say to increase online sales of your hosting packages. While its okay to stay focused on your objective, it might run stale after some time, since sticking to one single goal does not give you much options to play with. I’d rather take the ultimate goal to the backseat and do all that I can to build up a good experience around it. Lets say, in the above example, although my goal is to get sales leads, I might consider doing reviews about competitors, feature comparisons etc and do things that makes sense from a buyer’s perspective. This is really important. Imagine yourself in the audience’s shoes and deliver those things that might interest them even if they don’t make sense to you in business perspective.

8. Keep ready a “Funnel system” in place
I always speak about the “Tentacle strategy” where one must keep ready a strategy to attract people’s attention and grab them towards you, while also keeping ready a Fallback mechanism that will take care of the attracted visitors while they’re on the plate. The funnel system is pretty much similar. To split it up, 80% of your efforts should be around grabbing attention, and the rest about serving them while they come to you. Why many campaigns fail is because they do a lot of “attraction” part but don’t bother about the “serving” part. Even though the serving part is only 20% of the whole equation, its as important as the attracting part. Keeping a funnel system takes care of this. The funnel system basically should have a large open mouth – which is the attraction part. It represents all your strategies to grab potential clients/user’s attention, while the narrow path down represents the path a user takes post the attraction/visit phase down to the action part. Its easy to remember and the equation of 80% attraction – 20% action makes sense in this perspective.

9. Figure out how you can deal with negative comments
If negative comments are something you’d not want to hear in your campaigns, then I’d say that you’re not ready to do this thing. I encourage negative comments (well, to a controlled limit). The reason ? One negative comment is worth hundreds of praises. The mileage you can get from a negative comment is immense if you deal with it properly. But ignore one, and you’re spoiling the whole show. However, I do not agree that all comments are attention-worthy. Some are ignorable, but you have to figure out which is which – this is the important part.
So there it is. Nine simple tips to help you create engaging facebook pages and communities. Remember, there are two parts to this – strategy and execution. Here, I’ve spoken more about strategy than execution, but remember that both are equally important as the other.

facebook info

12:48:00 PM

Berikut ada klarifikasi dari pihak Facebook.com

Hi,

Thank you for contacting Facebook. You were asked to help verify who you are because our security systems thought you might not be using your real name or might have more than one account. If you haven’t already done so, please follow these steps to regain access to your Facebook account:

1. Go to www.facebook.com.
2. Enter your login credentials (email and username).
3. Follow Facebook’s quick steps to confirm who you are.

If you follow these steps and you still can’t log in, please try to reset your password using the "Forgot your password?" link above the Password field. A new password will be sent to you at the email address associated with your Facebook account.

If do not have a phone number, please fill out the correct contact form that will help us verify your identity. You can do so by going to the following link:

http://www.facebook.com/help/contact.php?show_form=confirm_identity

Please make sure to upload a government-issued ID with this report and make sure that your full name, date of birth, and photo are clear. You should also black out any personal information that is not needed to verify your identity (e.g., social security number). 

If you do not have access to a scanner, a digital image of your photo ID will be accepted as well (i.e. a picture of your ID taken with a digital camera). Rest assured that we will permanently delete your ID from our servers once we have used it to verify the authenticity of your account.

If you have any further questions about this process, please visit our Help Center at the following address:

http://www.facebook.com/help/?page=1132

Thank you for your patience, 
The Facebook Team

Dengan Langkah Selanjutnya adalah sebagai berikut :

Thank you for contacting Facebook. You were asked to help verify who you are because our security systems thought you might not be using your real name or might have more than one account. If you haven’t already done so, please follow these steps to regain access to your Facebook account:

1. Go to www.facebook.com.
2. Enter your login credentials (email/username and password).
3. Follow Facebook’s quick steps to confirm who you are.

If you follow these steps and you still can’t log in, please try to reset your password using the "Forgot your password?" link above the Password field. A new password will be sent to you at the email address associated with your Facebook account.

If you do not have a phone number and have uploaded a picture of your government-issued ID, we apologize for any inconvenience you may experience in waiting to have your identity confirmed. We will get back to you as soon as we’ve processed your request. Also, please note that writing in and submitting your ID multiple times will not result in a faster response. We reply to each email on a first-come, first-served basis.

Thanks for your patience,
The Facebook Team

facebook info

5:59:00 AM