Kim Kardashian: Bing Gordon Of Kleiner-Perkins Talks Zynga At TechCrunch Disrupt

Bing Gordon Of Kleiner-Perkins At TechCrunch Disrupt, a photo by zennie62 on Flickr.

As this blog is written, Bing Gordon of the Venture Capital Firm Kleiner-Perkins says he likes "games, and soy latte." Mr. Gordon's almost toying with TechCrunch Editor Michael Arrington because he's not actually giving up any valuable information.

But he does make statements that do provide some news. For example, he says that since Reid Hoffman, "everyone's going to go public in four weeks."

The gaming investor says that he doesn't want to compete with Zynga, which he invested in (not enough he says), because it's got too many "smart people." And says that it's monetization's going to get to ten percent, even though it's reached that in Asia.

In other words, about 10 percent of Facebook social game users like the ones Zynga produces become paid users in Asia. That's about $60 per person, but he says it's going to be higher than that in America.

The Gamifcation of Everything

Arrington asked if that idea that everything is becoming "game oriented" or the process of "gamification," is real. Gordon says that people who've grown up since the 70s have to make choices not to game. But that person sees the World differently, you can "level up," for example. "The most powerful game system is Google Search SEO" because people are always trying to game it, or figure out how to do so.

Great point.

The Ecosystem of Zynga and Facebook

Arrington asked who needs the other more, Zynga or Facebook? Bing essentially agrees that they need each other, and because people who use Facebook and game are larger in number than those who don't.

On the matter of the sour relationship between Zynga and Facebook, he says that Zynga was thinking about starting its own portal as a "counter-strategy" to Facebook's new restrictions, and that Facebook Credits would be the only method of payment, where Facebook takes 30 percent of each spend from the money apps develop.

That this will happen, with Zynga taking its 246 million active users per month away from Facebook, is still apparently very real, because Arrington said "It looks like you're giving me a signal that you don't want to talk about this any more."

The Real Bing

"I'm pretty aware of my shortcomings and try to defend or deflect them every day."

Stay tuned.