Almost two years ago, this blogger wrote a blog post called "Top 10 Social Networking Things To Do." While watching TechCrunch Disrupt, I decided to revisit my video and blog post to see how well my top 10 tips held up, two years later.
Why?
Because there has been a lot of growth and change in social media over that time. Twitter has grown in use tremendously, and there are far more mobile apps for social, like Foursquare. But what do you absolutely need to be on to have a good social graph going for yourself?
Here's the original post:
Top 10 Social Networking Things to Do
1.Figure out your name. (I'm Zennie Abraham, Zenophon Abraham and Zennie62) There's a habit of using different and weird names by one person on different networks. If you want to get a job, that's a bad practice. It's better to have one name or set of related names; for all practical purposes that name set serves as the foundation of your personal brand, or who you are. It's also easier to find in a search, rather than your identity spread chaotically on the Internet.
2.What do you want to get out of this? (Business? pleasure? Information? If you're in the business of pleasure that's another story. You also need to ask yourself how you feel about having "you" out there as the negatives are the possibility of being stalked, but that written the positives far overwhelm that negative and we can talk about how to stop and expose stalkers online later.)
3.Figure out your title: CEO? Producer? Party Animal?
4.Develop an email list. Remember, email is still a form of social networking.
5.Find a photo you're proud of and nothing with you wearing a gorilla suit. (It does work for some but I don't recommend it.)
6.Business?
a.Join Linkedin
b.Join Ryze (Great small business membership base in the Bay Area.)
c.Join Plaxo
d.Join Facebook and turn off the relationship notifications. (We don't need know that you're dating Sven Nordgarden.)
7.Pleasure?
a.Join MySpace
b.Join Facebook
c.Join FriendFeed
8.Information?
a.Join FriendFeed
b.Join Facebook
c.Join Technorati (I recommend creating a blog and then posting it as your website of choice in their system.)
9.Set up a blog - put your resume in it without your phone number. That's your free website. I prefer Blogger.com. It's free. Make the blog title your name. Why? To mark your place with your name on cyberspace. Link to it from your social network profile. The point is to begin to protect your name and identity by having something out there you made about you, not someone else.
10.Use your email signature as the place for your links to your Linkedin Page and Blog page. (Now you have two places pointing at your blog page, which helps with SEO and to have others see your resume.)
A word about Twitter.
Twitter is not a social network, it's a communications system and you need to have something to say to use it. It's volume-based; the more you post the more valued your account because people will follow you looking for interesting posts, or what are called "tweets". I think of Twitter as an accessory to a social network not a replacement for one.
Now, I still stand behind my Twitter observation of two years ago, mostly because it's my strategy. For me, social networking is really social broadcasting, and I see all of these apps as tools to be integrated, not to replace each other.
I did not include Foursquare, because you can actually have a really good social graph without it. But that said, I use Foursquare to help broadcast favorite places and also my Zennie62 brand, and in a way that, when I'm done, will be ubiquitous.
I'm also on a total of over 200 blogs and websites, and social networks. It's all to the point of pushing one brand, Zennie62, as much as anything.
I don't recommend that everyone do that, but the Top 10 is necessary, and not just to have a "social graph" but to also protect your online identity.
There are too many people making fake accounts representing others online, and the moment you do anything that gets attention by media, which is different forms today, that chance that someone would do that is that much greater.
Protect yourself. Get online.
